Tingstad
Helping customers shop smarter and faster
Customer
Tingstad, a leading supplier of packaging, consumables, workwear, and equipment, offers over 120,000 products online for industries like restaurants, specialty, and grocery stores
Industry
Retail, B2B
Project
Responsive e-commerce
Year
2015
An identified need for Tingstad's customers, often on the go, was a faster and more efficient ordering process.
When upgrading their e-commerce platform, we refreshed brand identity and introduced a modern responsive interface to enhance usability and visual appeal. The main challenge was improving the online shopping experience, ensuring quick and efficient ordering in busy environments. The primary goal was to design a responsive and more flexible product card.
As UX Designer, I gathered insights and requirements through interviews, benchmarking, and user data. Using these, I designed wireframes of responsive components and layouts that made it easier to explore the wide range of products and quickly fill a new shopping cart or resue recurrent shopping lists.
