Clients
About
Based in Gothenburg, Sweden, but raised in the deep forests up north. I see myself as a pragmatic problem solver who has learned to be patient as change always takes time. Committed, enthusiastic, optimistic and positive who likes to help others and is always ready for a laugh.
Perspectives
I combine user empathy, business impact and product thinking to design usable and profitable digital omni-channel solutions. Specialising in the overall customer experience covering experience strategy, end-to-end journeys, high level concepts and channel alignment.
Experiences
More than 25 years working with multinational projects in interdisciplinary and cross-functional teams. Experience of IT, automotive, banking, telecom and retail. Worked at small startups and scale ups, medium size companies and very large corporations as employee and consultant.
Skills
My key tools include analytical, strategical and conceptual thinking – coupled with a strong creative direction, a holistic perspective and a great fighting spirit. I also deliver wireframes, user flows, information architecture, design systems, usability tests and accessibility guidance.